Privacy Policy

About us

We’re Michelle Coveney Fitness, The Bothy, Chestnut Road, Sutton Benger, Chippenham, SN15 4RP, and we’re subject to English law.

At Michelle Coveney Fitness, we are committed to maintaining trust and confidence of visitors to our website and our customers. In particular, we want you to know that we are not in the business of selling, renting or trading email list with other companies and businesses for marketing purposes.

In this Privacy Policy we will explain when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.

The use of ‘We’, ‘Us’ or ‘Our’ in this statement refers to Michelle Coveney Fitness

We use your information as further explained in this Privacy Policy.  We are the “controller” of the information you provide to us and that we collect about you.  You have rights relating to the protection of your personal information. For more information on these, please see Your Rights below.

 What information do we collect and why?

We will collect certain personal information from and about you in the course of your relationship with us.

This information includes your name, address, age, gender, contact details, and health information using a PARQ (which stands for “Physical Activity Readiness Questionnaire” and gives us an indication of your current fitness levels and any medical or physical attributes that might require us to modify your exercise to assess your ability to exercise or train), training and exercise profile, full name and telephone number of your emergency contact.

We may collect this information from you when you attend a fitness class or training session, or purchase a training programme from us, or otherwise correspond with us.

We also gather information relating to you and your online behaviour less directly by:


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Michelle Coveney Fitness uses cookies to help Michelle Coveney Fitness identify and track visitors, their usage of the Michelle Coveney Fitness website, and their website access preferences. Michelle Coveney Fitness visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Michelle Coveney Fitness’s website, with the drawback that certain features of Michelle Coveney Fitness’s website may not function properly without the aid of cookies.


Ads appearing on my website may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Michelle Coveney Fitness and does not cover the use of cookies by any advertisers.


When someone visits we may collect statistics about the behaviour of visitors to our website. For instance, we may monitor the most popular pages on the site, referring site, the date and time and country of each visitor request. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow WordPress to make, any attempt to find out the identities of those visiting our website.

We are processing your information

  • to be able to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, offers, booking, products and/or services that you request from us
  • for marketing purposes (where it is in our legitimate interests to promote our Services and we have balanced our legitimate interests with any potential risks to your data protection rights and consider that these are outweighed by the significant benefits in being able to provide the Services to you and to promote our business or, where we pass your information to third parties for direct marketing purposes, you have opted in to receive such marketing see What about marketing?below)
  • as this is necessary for our performance of our website
  • as this is necessary in pursuit of our legitimate interests in offering, improving and marketing the Services. We have balanced our legitimate interests with any potential risks to your data protection rights and consider that these are outweighed by the significant benefits in being able to provide the Services to you and to improve our Services.

We won’t use your information for any other purposes unless we are required to do so by law.

What about marketing?

Marketing by Michelle Coveney Fitness

Michelle Coveney Fitness would like to contact you from time to time about our new similar products and promotional offers by email. We will only send you marketing where you have given your consent or have purchased a service from us within the last 12 months.

You can unsubscribe / opt out at any time by contacting us using the details at the end of this Privacy Policy.

Who do we share your information with?

We do not share your data with third parties.

Will we transfer your information outside the UK?

We only process your information within the UK and European Economic Area (EEA).

How long will we keep your information?

How long we keep your information will depend on the purpose for which we use it.

We only keep your information for as long as is reasonably necessary for the purposes set out in this Privacy Policy and to fulfil our legal obligations.

We will keep your personal information for the period required to perform the relevant services and then for 12 months from the date you stop engaging with us.

Sometimes we de-identify your information so it can’t be attributed to you individually and use this data for data analytics and product development purposes.

Otherwise, we securely erase your information once no longer needed.

 Your rights

You have the following rights regarding your information:

Rights What does this mean?
The right to be informed You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we’re providing you with the information in this Privacy Policy.
The right of access You have the right to obtain access to your information (if we’re processing it), and other certain other information (similar to that provided in this Privacy Policy).This is so you’re aware and can check that we’re using your information in accordance with data protection law.
The right to rectification You’re entitled to have your information corrected if it’s inaccurate or incomplete.
The right to erasure This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.
The right to restrict processing You have rights to ‘block’ or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in future.
The right to data portability You have rights to obtain and reuse your personal data for your own purposes across different services. E.g., if you decide to switch to a new provider, this enables you to move, copy or transfer your information easily between our IT systems and theirs safely and securely, without affecting its usability.
The right to object You have the right to object to certain types of processing, including processing for direct marketing (which we do only with your consent).
Rights in relation to automated decision making and profiling We use technology to build profiles about you, and for you this means we may make certain assumptions about products you may be interested in and use this to send you more tailored marketing communications.

We will usually act on requests and provide information free of charge.

Please consider your request responsibly before submitting it.  We’ll respond as soon as we can.  Generally, this will be within one month from the time we receive your request, but if the request would take longer than that to deal with, we will let you know.

Making a complaint

If you are unhappy with how we’ve handled your information or you would like to exercise your rights, contact our Data Protection Officer here:

If you’re not satisfied with our response to your complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to the UK data protection authority, the Information Commissioner’s Office (ICO).

How will you know if we amend this Privacy Policy?

We may need to make changes to this Privacy Policy at any time.  If we make any material change to how we collect, use or share your personal information, we will update this Privacy Policy and inform you of these changes by posting prominent notices of the key changes on our website.

Updated: 22/05/18